We’re happy to announce the website for Jim Genell is finally live at jimgenell.com. Jim is a highly awarded Art Director currently working at Leo Burnett in Chicago. His portfolio is filled with funny and smart print, TV and ambient work for BIG guys like McDonald’s, Nintendo, Delta, Kraft and many others. In addition, his personal art portfolio is even more amazing once you realize he does his drawings while holding the pen in his mouth.
We began the website by developing the logo. The logo is based on a barcode, since Jim’s job is to make us want to buy things we don’t really need, with the exception of that Cort guitar, I really NEED that guitar.
Image of logo in color and B+W:
We then designed the website based on the logo. The design is very simple to help draw all the attention to Jim’s work. The biggest challenge was probably in programing the galleries to display the work as large as possible to give the viewer a feeling of seeing the work in a magazine. No matter how big we made the ads, Jim wanted them bigger and BIGGER. We had to keep the TV work low res to reduce download times.
The coolest part of working on this site was probably watching TV or opening a magazine and seeing Jim’s work in action, we would scream like little girls. Thanks for the great work Jim!
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